A full scholarship student at Pearl Academy, Delhi and a Textile Design graduate from NID, Ahmedabad, Yadvi’s accomplishments weren't solely limited to these. She was a go getter right from the start. Taking part in prestigious fashion design contests, exhibiting abroad as well as bagging the best design collection award in Pearl add to her list of achievements. Furthermore, the culmination of both her degrees mingled with the exposure she received only propelled her to forge a strong design voice of her own. The aesthetic that she embodies for her label is not only eccentric but vividly distinct from any of the labels out there. One can predict that Yavï is one of those coming of age labels which has the potential to leave a mark in the Indian and global fashion scene, while carving a niche of it’s own.
The Latest Collection
Yavï’s Spring Summer 2018 collection is shot amongst the backdrops of significant historical landmarks in Mexico City. The collection features ensembles in khadi, linen, chanderi and silk. While the conversion of Yadvi’s abstract art paintings into digital prints is the label’s traditional route, this time, Yadvi sought to break out of the mould. Five ensembles in the collection have been hand painted by Yadvi directly onto the fabric instead of first converting them into digital prints. To further add, one of the techniques used in Yavï’s Spring Summer 2018 embodies innovation in the true sense of the word. A technique that Yadvi developed at NID was to embroider directly onto the soluble plastic paper that is used in embroidery. Traditionally, a fabric is placed below this soluble paper. The soluble paper is generally added so that the fabric doesn't stretch or shrink too much while embroidering and the embroidery stays in place. Yadvi decided to embroider directly on this paper without having a base fabric in order to create a new fabric with the thread itself once the paper dissolved. A jacket in this collection which took 30 days to make is made entirely out of this fabric. The collection also sees hints of floral prints, polka dots, embroideries and ombre dyeing.
Within the short time span since the label came into existence, it’s pieces have found a home in the top most museums of the world including Victoria and Albert Museum in London and Museum of Modern Art In New York. Some niche boutique stores across the world including Anthropologie and Macondo in Italy have also displayed the label’s pieces.
Plunging into the domestic market which would include a line of sarees and expanding into home furnishings and other lifestyle products further down the line comprise the future goals for Yavï.
Text Supriya Jain