From the family that created Good Earth, comes another label, a community you would want to be a part of. At Nicobar, you are bound to feel at home. It is a digitally-led design brand that creates and focuses on a culture led by slow-fashion, sustainability, natural fabrics and contemporary design. ‘Nicobar was created to establish a modern Indian voice. We are a design led digital brand with physical experiential stores to complement our online experience. We want to create a democratic design identity that extends beyond the commercial realm into a new way of experiencing design in our everyday lives. My dream is making Nicobar a design hub by bringing together a team passionate about design,’ says co-founder and CEO, Raul Rai. Inspired by journeys across the Indian Ocean, it provides a fresh, aspirational outlook that is a hybrid of both global and Indian mind set. It is much more than just needle and thread—it is a way to slow down time to appreciate the little things in life, explore new experiences and be spontaneous. In the words of Simran Lal, co-founder and creative director, ‘At Nicobar, we are creating a new democratic vocabulary of design that blends global ideas with local and regional colour, fabrics and tastes. We are also working to introduce design in everyday living. Timeless and not restricted by trends, our products are a great example of exacting standards of fit, form and finish. Through this brand we want to encourage thoughtful consumption and appeal to consumers who seek connection with things they acquire.’ The collections are developed and curated by Aparna Chandra [Design Head – Clothing], Arya Nerker [Design Head – Home] and Divya Kapoor [Design Head – Travel].
Nicobar discovers a creative edge of a rich culture with their clothing, home and travel collections. The clothes are versatile, made true to fit and form and have a story to tell. The extensive focus on details blend with natural fabrics, simple structures and subtle colors. The pieces are more of investments—simple, timeless and relaxed. A chic line of home extends to beautiful stoneware, slate and marble kitchen, cooking accessories and impeccable glassware. The bed and table linens inscribe a sense of tropical ease into every day urban dwellings. The travel range is for the simplicity that wanderers look out for—a streamlined collection of bags, clothing and accessories to be worn and carried with ease. On a daily commute, it enhances self-expression, is effortless and designed for a cozy journey.
Follow the brand’s journey on their blog, Nico Journal. The entire collection is available on their online store www.nicobar.com, with a promise to add fresh pieces frequently and open eight more stores in the span of four years. Furthermore, visit their store at art-hub Kala Ghoda in Mumbai, and the recent pop-up store in New Delhi, on till the 17th.
Text Lavanya Grover
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