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30 Days of Summer

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Avinash Jai Singh finds his muse in the simplest of things in life; a passing thought, a chance conversation, something he heard a friend say. HIs true satisfaction lies in turning these musings into pieces of art. On one sweltering afternoon in Mumbai, the self-taught graphic designer started the graphic series, 30 Days of Summer. "This project is a series of images that blends surrealism, metaphors and social commentary. It is best described as a visual adage to our times," he says. Humour can leave an indelible mark on an artwork, and is something he does well. Inspired by thoughts of what keeps a family together, our fixation with social media or even the ban on beef; his artwork is layered with acute narratives. Tongue-in-cheek and brazen, his work is sure to keep you engaged. We get in touch as he throws light on his project.

Tell us a little bit about yourself.
Under the influence of mythological stories, local textile market and the open sky, I decided to pursue a degree in graphic design. But much before that, My only pedagogy in the field of design has been my father’s persistence to make me sketch. Everyday. 

What is 30 Days of Summer about? 
Revolving mostly around the theme of social media, it explores a fickle generation's quest for self-actualisation and their existential crisis under contemporary realities. Everyone today, is trying on new faces from the vast wardrobe of the internet. My art explores some very familiar, everyday thoughts and finds shades of grey in a black and white world.

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