Brooklyn-based designer, Alefie Oudghiri was born in New York and has lived in Italy, Morocco and Hungary. She spent her teenage years liberally exploring varied work and education. She tried her hands at an art school, medical school, an Ivy League and a state school; worked as a bicycle messenger, a packaging designer, a lab assistant and even a fashion stylist.
About two years ago, she began selling vintage rugs she found in Morocco, Turkey, Israel, and Ukraine. When she couldn’t find similar pieces in New York City, she decided to use her experience in fashion production to craft some rugs and here she is today. Under her eponymous label, Aelfie makes hip, vibrant rugs using age-old Indian techniques. ‘Part of a collection of antique textiles I was selling included very old cotton Indian dhurries,’ she explained. ‘One was a prayer mat, the other was what is called a Bombay prison dhurrie. I fell in love with the simple weave, the soft cotton and the beautiful, unexpected colors. My first collection of carpets I designed were woven in Morocco, where I have family, but when a friend put me in touch with dhurrie weavers in India, I was extremely excited.’
Her designs are all rooted in the historical and traditional. There is a strong narrative in each design. They are made by cottage-industry labourers in their homes and are women by Indian crafts men and women. ‘All of it is done by hand, and they’re actually very cool people.’.
Next up by Aelfie are some fun block prints and embroidered items to look forward to. More about her work here.
Text Hansika Lohani
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