The Ink Bucket was born when Vidhi Khandelwal realized that she could not stay away rom her diaries and drawing tools for long, and had to create something of her unending passion for art. 'Half of my school days were spent in the art room; often a byproduct of wanting to miss the morning assembly, while the rest of the day was lost in doodling on the corners of my text books or waiting for the exams to get over just to complete that artwork for my wall,' says the 23 year-old entrepreneur. Cut to today, she's busy working on the second collection of accessories for The Ink Bucket, where each piece dons her hand-done illustrations.
In her struggle to find the perfect career, between being a chef and doing a Master's degree in Business Management; she didn't give up her sketchbook and palette of colors. 'My journey has been an amalgamation of a lot of things, mainly because of how indecisive I am at times. I would step forward to explore whatever I could think of, only to realize one thing: my inability to stay away from my sketchbooks. It was then, after a lot of bizarre decisions, that I convinced myself to take my love for drawing and illustration to the next level and started conceptualizing The Ink Bucket', says Vidhi. A unisex accessories brand TIB weaves together an old-world charm with the clean aesthetics of modern design. The handbags, backpacks, totes and laptop sleeves come alive with flexible, creative, hand-drawn prints as Vidhi christens each piece with the name that reflects its distinct personality. Somewhere along the way each bag becomes much more than an accessory, and morphs into a companion. 'Today's generation is growing up in a paperless world. A world where Hallmark stores barely exist because people now send e-invites and e-cards. TIB is an attempt to bring back the traditional tools and create products capable of bringing a smile to your face. My vision for the brand is to create an environment which enables you to use your flaws and imperfections to charmingly brand your own individualism. To spread across a message that we are still creative, imaginative and unique,' sums up Vidhi.
The upcoming collection has priest pulled out from her sketchbook. 'It is a direct translation of the scribbles and scrawls onto tangible products. You don't have to be able to draw perfectly to be creative. Even a broken brush stroke has its own beauty. The next collection celebrates the beauty of imperfections.' For The Ink Bucket, 2016 is all about extending into home and lifestyle products, cutlery and stationery. Work on a website is also underway. Bringing the old-world charm to the new world of design, TIB reasserts their focus on reinventing, experimenting, growing, taking risks, braking rules, making mistakes and most importantly, having fun.
Text Ritupriya Basu
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