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Taxi Fabric

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Design Campaign:

Home to more than 20 million people, 88 per cent of who travel by public transport, taxi cabs in Mumbai is a serious business. The impressive 50,000 strong fleet of “Kaali Peelis” [black and yellows] were first launched back in 1911 and have become an ubiquitous part of the local culture—each with its own unique design efforts to make it stand out—trinkets hanging from rear view mirrors, velvet or leather seat covers, tiny statues on the dashboard. But nothing that makes you want take a second look. And with the talent that this city has to offer, this shouldn’t be the case.

So, Sanket Avlani, Mahak Malik, Nathalie Gordon and Girish Narayandass got together to blend convenience with style, to make you fall in love with your ride. They put two and two together and started connecting designers with taxi drivers—turning seat covers into empty canvas for designers to fill them up with a myriad of colours. To let each fabric speak to the people of this bustling city by transforming the boring, cab interiors into colourful, quirky, theme driven that offer service to thousands in the city.

‘Design, as a profession or even simply something studied at school, is unfortunately not widely recognised in India. Older generations don’t understand it; design to them, just performs a function,’ the TF Team explains. ‘They don’t know it can create an impact. And with so few spaces for young people to show off their skills, it’s hard to change that perception.’ 

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