As Spring sets in and our wardrobes gravitate towards airy silhouettes, Artisau's breezy garments fit the bill perfectly. Based out of Delhi, the label celebrates simplicity and drives home the fact that less is always more. Simran Chaudhury's romance with design began when she joined NIFT, followed by four years of experience with the veteran designers Abraham and Thakore. A journey that started by knitting clothes for dolls gave birth to her own label in 2015. When Simran started Artisau, she found inspiration in memories from her childhood. 'I belong to a traditional family from Punjab. Although raised in Delhi, I've grown up seeing my Grandmother and aunts sew their own clothes and home textiles. Even the side cuts were patched up to use as pouches and mats. My Grandmother sewed her own delicates too! There was a kind of meditation in those chores; a simplicity. Obviously, I picked up and and began sewing myself. I gathered textiles wherever I went; mostly small lots and hand woven fabrics. Artisau, literally means 'crafted by artisans'. It was born out of a desire to derive from past experiences and to make clothes that are subtle and reiterates the wisdom in dressing simple,' explained Simran.
With a driven focus on natural fabrics that are hand-woven, Artisau's garments are born out of close collaborations with artisans from across India. Simran reaches out to Bengal for its cotton muslin and Tussar, and to Bihar for its cotton silk. When conceptualising a collection, Simran starts by looking back. 'We are inspired by memories and the abstractness of nature,' she said. The fabrics are curated following the concept sketch. The textiles are designed in-house, which are then woven by talented craftsmen across the country. When founding the label, inspiration also came from the late Prime Minister Indira Gandhi's wardrobe, with its handloom saris and overcoats, confesses the entrepreneur. She reinterprets her muse in pleated tunics and long shirts paired with dresses in fresh lime, powder blue and yellow as warm as sunlight. With a keen eye for detail, the pieces are finished with dainty drawstrings and hand beaded buttons. Reminiscent of men's kurtasz, the garments boast the same simplicity that Simran speaks of.
Coming up is a summer collection inspired by artist Agnes Martin's drawings; light contrasting checks and stripes in light-as-air silks, cottons and linen. Keep your eyes peeled as Simran breathes life into the fresh garments that are as effortlessly casual as formal.
Find Artisau on Facebook here.
Text Ritupriya Basu
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