Banwarey is a fashion label that defines a quirky combination of fun and ethnic style. Started about two years ago by four Delhi University students—Shrishti, Apurva, Shruti and Ajay—who seemed to share similar interests, the brand has been steadily growing to capture the interest of today’s generation with a taste for the edgy and experimental. After much appreciation for their individual talents at DIY Day and the Street Art Festival in Delhi, the four young entrepreneurs collaborated to give rise to Banwarey. The interesting thing is that none of the bricklayers have undergone professional training in fashion, and so the brand’s identity is described by the word 'crazy'.
‘Our designs are quite synonymous to our brand name which means ‘mad’ in Hindi. Each element in the designs or prints hints towards craziness and happy times,’ says Apurva. Today, Banwarey’s products are available in stores in Jaipur, Bengaluru and Mumbai, apart from their main production base located in Delhi. Orders can be placed online through their Facebook page, too. Each fabric is carefully inspected and brought in from various artisans across the country. It's their footwear that has especially caught the fancy of young style connoisseurs. While the base consists of canvas, the rest of the shoe is delicately hand-woven and the embroidery depicts rustic and rooted traditional patterns.
‘The designs are largely inspired by the Indian Artistry, its intricate raw patterns and all the madness around us. We’re aiming to improve our designs in the near future while constantly having fun doing the work we love,’ adds Apurva.
Text Shriya Pant
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