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BIAS

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BIAS is an amalgamation of the aesthetics of art and the functionality of design, which blends into progressive garments that catalyze individuality. Born with an intention of encouraging self-express in fashion, it is an unshackled vision of two feminists. The brainchild of Mridu Mehra and Shruti Bhardwaj, both Postgraduates in design, the label was launched towards the end of 2014. ‘We align radical ideas, elements, events, countercultures and paradoxes to carry out art-based coveted styles. We are eclectic dreamers on a never-ending trip to self discovery. We are spectators of life, consuming and sharing the many stories it has to tell, through our meticulously crafted designs,’ says the duo.

Anti-figurative silhouette—that are influenced by a strong penchant for minimalism—forms the base of their design language. ‘At BIAS we break predictability. We are inspired by everything we are proud of: be it our Indian roots, homegrown fabrics, or art and crafts evolving through time,’ says Mridu. Their transitional, fuss-free and clean designs are deeply rooted in sustainable values and thinking. 

With a steady start in 2014, the brand has been growing organically. Inspired by Indian textiles and crafts, their first collection explored hand-dyed and block printed jute and linen ensembles. Plaids, checks and ikats made an appearance in their second capsule collection. ‘We are instinctive towards raw, unbound beauty, with nature being a constant source of inspiration. Each collection is an expression of moods, stories, time, cultures and subcultures,’ says Mridu.

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