Forest of Chintz is a luxury accessory house based in Mumbai that gets its name from the historical roots of the popular fabric. Chintz, that was once introduced to Europe four centuries ago, created a fashion storm with an impact that lasts until today. They wish to emulate that story once again.
Sumangali Nada and Nitai Mehta have been associated with the international fashion world for over 12 years. ‘Neither Nitai or I have a background in design, he is a lawyer and I worked in finance before moving to the world of embroidery and design through our parent company ADITY where we work with the who’s who of fashion for clothes, accessories and furnishings.’
The duo launched Forest of Chintz around three years back. Their style is influenced by the traditional arts of the country, coupled with the vibrancy and chaos of modern India.
The story of Chintz is rich like the ambition that the designers have for their brand, and has travelled across the globe but maintained its roots deeply in India. ‘We have a signature chintz print, which we have used in various forms of our design, we are also constantly using various flora and fauna motifs in our collections and designs.’ The duo believes that the strength of Chintz of how it was coveted worldwide although it had its roots in India will someday translate into their brand too.
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