New Generation at Lakme Fashion Week

A pivotal talent discovery program by Lakmē Fashion Week in partnership with FDCI, has unveiled its latest batch of four exceptional winning designers. Rohitash Notani (Rosani), Charmee Ambavat (The Terra Tribe), Kriti Greta Singhee (Kriti Greta Singhee), and Shimona Agrawal (Shimona Agrawal) emerged victorious, earning the opportunity to showcase their distinctive collections on the runway of Lakmē Fashion Week X FDCI, scheduled to open this week in Bombay.

Rosani by Rohitash Notani
Rohitash Notani is an alumnus of the IED Milan having pursued Fashion Marketing Management. His work experience includes working for Design Development and Production Management for European Luxury labels, leading design and production of high-end embroideries for Italian and French labels and more. Rohitash’s brand Rosani lays focus on the juxtaposition between the rigidity of conventional masculinity and the sensuality that’s traditionally associated with feminine energy. His collection Anima & Animus is a juxtaposition between the rigidity of conventional masculinity and the sensuality that is traditionally associated with feminine energy. The collection revolves around work wear and uniform fabrics featuring cotton drill, combined with a mix of embroidered materials. 

The Terra Tribe by Charmee Ambavat
Charmee Ambavat comes with a background of working for three years in investment and banking, but her real passion and education in Fashion Design from NIFT Mumbai led her to pursue fashion design, briefly working with Shift by Nimish Shah before embarking on her own brand.

Her new collection called Indigene takes light cultural references from indigenous tribes of Africa and the intricately pained mud houses in rural Africa. It is an exploration of cultures people haven’t seen growing up. The collection is a blend of masculine elements with feminine nuances. Timeless versatile design is the cornerstone of her collection.
Her brand uses 100% locally manufactured organic cotton made consciously by the makers in India. Her garments are dyed using pigments that do not cause major harm to the environment. Every piece of clothing is made with care by her team keeping their goal of low waste production, quality, fair wages and conscious use of resources in mind. The brand also does not use any animal-based material in production and strongly wish to leave the planet in a better place than we found it.

Shimona Agrawal
Shimona Agrawal holds a B.Des in Fashion Design from NIFT Gandhinagar. With internships and projects across the spectrum, she gained valuable experience as an Assistant Designer under the label Hemang Agrawal. Her collection titled, HUE is influenced by the art of passing down treasured garments. Each piece in her collection is a modern reinterpretation, crafted to transcend seasons, echoing the sentiment of cherishing rather than discarding. An ode to timeless style and sustainable fashion. Several techniques have been incorporated to create the final products of her collection. Crafted in the treasured city of Art & History ‘Banaras’ from the Pure Handwoven silk, which was transformed into a 3D canvas by the meticulous crinkling and ironing process. The result is an eye-catching look that captures attention, defines contemporary luxury and sets it apart.

Kriti Greta Singhee
Kriti Greta Singhee is an alumnus of NIFT, Kolkata, and holds a Master’s degree in Fashion Design from Istituto Marangoni, Milan. She has gained valuable experience working for various fashion designers and houses in Milan, New York & Bahrain before returning to India to launch her label.

Her collection titled, Third Space-Sustainable Future focuses on flow of lines and folds in geometric patterns of mathematical art which link themselves to the concept of temporality, time, and space in the metaphysical.
The fabrics used are organic, sustainable and ecofriendly hand-woven natural silks, cotton silk from Fulia in Bengal. All the geometric surfaces textures, details and pleats of her artwork are laboriously created by hand. 
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