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Rara Avis 2016

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Designer: Sonal Verma 


Rara Avis, literally translated to something that is exquisite and rare, is a fashion label that stands true to its name. Founded by designer Sonal Verma in 2012, Rara has evolved by pushing convention aside and using sheer talent to express design poetry on fabric and leather; exuding posh taste and classy aesthetics with every collection. Her latest work is called Dark Matter. She took platform through its journey.
 
Rara Avis works on the principal of ‘Immortal Design’. Walk us through your creative process.
The concept is to escape the mental straitjacket by striking ignition between possibility and uncertainty that could result in unexpected findings.Its making involves everlasting feelings, memories and emotions woven together with aesthetics for an alternative expression. It looks at creating heirloom pieces that are based on the concept of ‘Immortal Design’. It is for keeps.
Here, the quest is to create something exceptional and go beyond the existing image of leather as a material. It further explores the latent potential, which is possible because of its impressive inexhaustible rich nature. The primary focus of the brand has been material deification that leads to exciting new textures.
The work is the apotheosis of creative expression. It’s an attempt to spark astounding conversation among various materials initiated by treatments to leather per se.
It manifests admissible incorporation of ingredients into a seamless narrative and controlling taxonomy. The potential variations of the subject intrigue bespoke treatments to create innovative textures. Here we see intricate worlds come alive in small packages.
 
What is the inspiration behind your new Fall Winter 2016-17 collection, Dark Matter?
It sounds poetic to only those who are created of the mass and contain a degree of darkness. It’s a slightly mysterious part of human anatomy that is lived only by the consciousness.
It’s a reconciliation of all the thoughts that matter. Whether they were realized or no, they still happen to find existence in one’s mind.The dark matter as a collection has a warm and deep tonal overshadow of colours that leaves us with an illusory defect. When you lose yourself amidst blacks and they soon appear like slate greys. Whilst the warmth of ochre is ignited against the midnight blue; the green lives an afterlife that feels esoteric. The fabrics are a select luxe blend of wool, leather, cotton and fur. The use of shearing and pony hair is select yet omnipresent. The cottons are bonded with chambrays and poplins to reflect the inside as the outside.Intricate leather embroidery is an unspoken conversation throughout the collection.The accessories are strong and conspicuous.
Heavy on leather textures that harness the brand’s craftsmanship skills and shapes kept simpler, geometric to balance out. The jewellery is an extension of the same but the sensibility captured in a more subtle light.
 

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