Menswear Collection 2017
Nimish Shah has had a long-standing passion for fabric and conservation alike. One strong enough to fuel the makings of Shift back in 2011 and one that continually exhibits itself in the brand's culture. A fashion label that started off as Shah's contribution to conscious clothing, Shift makes an all- arching statement in the otherwise moderately involved consumption habits the world of apparel dictates.
Nimish's signature style and new-wave mechanized sensibilities were born out of his need to usher in a practice built around environmental consciousness in the fashion industry. From dealing with organic, fair-trade natural fibres to incorporating a sustainable approach towards each one of his collections, Nimish's studio has an emerging business philosophy- one that values people, planet and profit all the same.
Having recently hosted one of his highly regarded make-shift stores in the city's art district, the Mumbai-based fashion designer elaborates on what makes his label his.
Latest from SHIFT- Menswear Collection 2017
Do you ever feel boxed in or restricted by the considerable level of cautiousness you must exercise to stay true to your philosophy?
Latest from SHIFT- Menswear Collection 2017
The brand's signature association is cool vintage. Are there any other styles or themes you're currently exploring or would eventually like to?
Latest from SHIFT- Menswear Collection 2017
Read more about Shift through Nimish's blog, here.
Text Shristi Singh