Sreejith Jeevan was on a rollercoaster ride before his romance for fashion eventually resulted in a profession. He worked for Rajesh Pratap Singh making textiles for fashion, worked with export houses to craft home textiles, and developed block prints in Jaipur by creating contemporary patterns with the traditional technique taught at National Institute of Design. He also worked as IKEA’s designer in India before launching his own label, ROUKA. He built a strong repertoire by studying textiles at NID and worked his way up in fashion at the Ecole Nationale Superieure des Arts Decoratifs, Paris on a scholarship. Sreejith now works out of Kochi, creating garments that are unique in style.
Sreejith loves using and repurposing the traditional fabrics. ‘We normally stick to using light cottons, linen and silks. Fabrics have to breathe and it’s even better when it’s all simple. Too much ketchup will ruin the fries. Some of our traditional fabrics are so beautiful, and all they need is a fun addition,’ explains Sreejith. Think long shirts, flaired palazzos and buttoned shirts. He is currently busy working on three capsule collections; first up is Check-in that is a collection for the tropical traveller. The second celebrates the simple joys of being in love in a rather neutral palette with accents of pastels and pinks. The last one is crafted in breathable fabrics again and is inspired by the sea. It’s called No Man is an Island. ROUKA’s e-commerce website is coming soon, too.
You can read more abuot his work here.
Text Hansika Lohani Mehtani
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