During these difficult times, leading global luxury menswear brand, Zegna wanted to create something meaningful and inspirational, that also had an underlying positive message. The idea was to engage the creative community and celebrate artwork as a source of inspiration and joy during unprecedented times.
Hence, they have collaborated with Dubai based Indian artist, Alisha Patel [@wordsmithalisha], who penned down insightful words that encourage us to embrace change and create a better future. Her constant focus is to develop empathy-based projects with poetry at their heart, as she believes that lyrical language has the power to transform the way in which individuals and communities engage with brands and creative experiences, alike.
To continue the series of engagement with the community, Zegna also collaborated with two other artists with different skills and backgrounds — New York based animator, Anthony Blue [@antnamation], who injects life into their iconic Modern Tailoring suit and presents it as a dancing figure across the screen, and London based artist Kila Carr-Ince [@Kila.Kitu], hand embroiders and paints the words ‘adapt together, adjust together, apart together’ to illuminate the importance of unity in the face of adversity. These pieces were created with repurposed materials and inspired by the importance of community and connectivity, when we are physically distancing.