Elad Yifrach, the creative head and founder of L’Objet, has carved a niche in the world of design since establishing the brand in 2005. Drawing from his experience as an interior designer in Los Angeles, Elad identified a significant gap in the market—one that left him yearning for the unique objects he envisioned for his projects. This realization sparked a creative journey, leading him to craft the very pieces that would lay the foundation for L’Objet.
His work is a vibrant tapestry woven from threads of diverse cultures, art, fashion, and craftsmanship. Elad’s vision transcends mere aesthetics; he seeks to initiate a dialogue that bridges cultural divides and connects the past with the present. He aims at starting a dialogue between cultures, between past and present, which is at the heart of everything they do. Their flagship boutique in India at the Chanakya reflects this spirit: immersive, tactile, and timeless.
L’Objet has been around for more than a decade. How has the design sensibility evolved over the years?
We’re celebrating 20 years of L’Objet this year, and while our core values remain unchanged, our design sensibility has naturally evolved. In the early days, the palette was very restrained: black, white, and our signature 24K gold, which remains a defining element of the brand. Over time, the aesthetic expanded to embrace more colour, texture, and contemporary influences, while still honouring the artisanal roots that define our identity. Today, L’Objet encompasses a diverse range of collections, yet the foundations remain consistent, with deep inspiration drawn from Mediterranean and ancient cultures, fine art, and true craftsmanship.
You’ve collaborated with renowned designers from across the globe; what did you learn from the collaborations, and how did they help enhance your design language?
I truly value the creative exchange that comes from collaborating with other designers and artists. These collaborations open new dimensions of storytelling and material exploration, often pushing us beyond our comfort zone in the best possible way. Artists, in particular, challenge the way we think, feel, and work. With materials, with form, and with meaning. They introduce new perspectives and techniques that expand our creative language. Each collaboration becomes a dialogue, enriching the DNA of L’OBJET by welcoming new voices and aesthetics into our world.
Many collections at L’OBJET seem heavily influenced by your travels and heritage. What is it about the decorative arts of these cultures that fascinates you?
I grew up in the Mediterranean, surrounded by Middle Eastern and European influences. This layering of culture is in DNA. What fascinates me most about the decorative arts from around the world is their ability to carry meaning across generations. How a pattern or a motif, for example, becomes a vessel of memory and identity.
Since this is your debut in India, what were the conversations you had with your Indian counterpart and the designer as to how you want the store to look?
For our opening in India, it was important that the boutique feel both deeply aligned with L’OBJET’s design codes and meaningfully connected to its surroundings. I worked closely with Constantino Sambuy from Anno Mille to shape a space that embodies our current architectural language - clean, sculptural forms, natural and rich materials - while also weaving in thoughtful references to Indian heritage. Every detail was approached with respect and intent.
One of the most beautiful details in the space is the custom rug created in collaboration with Jaipur Rugs. It sits beneath the dining table, anchoring the room with a terracotta hue that feels both rooted in traditional Indian architecture and completely in sync with the L’OBJET palette.
What thought went into curating the collection to make a good first impression of India?
The store features a wide assortment of collections that represent the full expression of the L’OBJET universe, our craftsmanship, inspirations, and design philosophy. But the selection was curated intentionally for India. I’ve been coming here for nearly two decades, and the country continues to inspire me deeply. With that familiarity and admiration, I curated the pieces in a way that felt aligned with the elegance and spirit of India, ensuring the collection resonates naturally within this vibrant and soulful context.
Words Hansika Lohani
Date 14.05.2025
Elad Yifrach