On April 19th, 1943 a Swiss Chemist took a bicycle ride that would change his life, and over the decades, the lives of countless others. Hoffman synthesised LSD – Lysergic Acid Diethylamide in 1938 as a medical stimulant for the circulatory and respiratory system. It wasn’t until 5 years later, on what is now called Bicycle Day, that he ingested a dose of LSD and took the (in)famous bike ride that revealed the psychedelic nature of the substance.
Since then, the substance has been tested for its use in medicine and psychology but more prominently, and still illegally in most parts of the world, has been consumed as a psychedelic with hallucinogenic properties.
The impact of LSD on pop culture does not need to be written about. From The Beatles to Timothy Leary to Steve Jobs and everyone in between have spoken about their experiences with LSD.
This Bicycle Day, 2021 Method takes inspiration from the culture built around a controversial substance and celebrates it with works by 12 Indian artists. The works will be printed on perforated blotting paper, as an homage to the medium through which the substance is consumed.