Once a niche import, matcha has found a distinctly Indian audience, with homegrown labels making the Japanese tea easier to fold into everyday routines. Videos of deep green swirls blending into tall glasses of milk have been taking over our social media feeds, making us curious about this beverage that seems to have taken the world by a storm. Here are six brands that will ease you into an introduction to matcha, if you’re looking for some calmness in your morning routine.
Yuzen Matcha
Yuzen Matcha began with a simple goal: to make matcha the right way. Guided by transparency, accessibility and uncompromising quality, the brand sources its matcha from Uji, Japan, the birthplace of the tea ceremony. It brings different grades to India, each with distinct flavours, while staying hands-on through shading, harvest, milling and testing. The result is matcha the brand drinks itself, with clarity in every sip.
Cha Wellness
Sourced directly from Japan and steeped in tradition, Cha frames the tea as a daily ritual for calm, focus and clarity, choosing authenticity over trends, fillers and additives. Its mission is to bring the ancient matcha ritual into modern life through ceremonial-grade quality, while its purpose is to create intentional space in the day, one mindful reset at a time. Alongside its matcha, Cha has built a broader ecosystem around the ritual, including a matcha gift box, accessories and a Japanese cafe in Chennai.
Mez Matcha
Mez Matcha was born from founder Ananya’s frustration with how difficult matcha was to access and enjoy in India. She questioned an entry point that could mean an expensive cafe latte or a starter kit filled with equipment. Mez was built for people who are curious but have never had a reason to begin, offering an invitation into matcha without the sense that you need certification to enjoy it.
Midori
Midori brings matcha into a social, lifestyle-led setting through its Jaipur Zen bar. Its C-Scheme space combines food, drinks and work-friendly corners, giving matcha a place within an everyday experience. The brand explores preparations beyond the traditional cup, including blueberry and strawberry creations.
ILEM Japan
For ILEM Japan, simplicity is a standard. Inspired by Japan’s belief that the simplest things, when done with care, carry the most meaning, the brand centres its products on mindful everyday rituals. Its founder Ishvani Patel, describes ILEM as ‘clean ingredients, Japanese craftsmanship, and a genuine belief that consistency is the most beautiful thing you can do for yourself.’
Bree Matcha
Bree Matcha began with a single sip in Japan, when actress Sanya Malhotra experienced matcha as calm, focused energy without the crash. She joined wellness entrepreneurs Dr. Kunal Shah and Siddharth Shah to create the brand in 2025. Headquartered in Mumbai, Bree blends Japanese tradition with Indian care, science and soul.
Words Platform Desk
Date 26.8.2026