Kintem
India is home to over 700 indigenous tribes, whose rich cultural heritage often faces the threat of erasure. We explore fashion labels dedicated to preserving the art and culture of these indigenous groups, deserving of recognition and celebration. These brands work hand-in-hand with indigenous communities, collaborating closely to amplify their voices and honor their artistic endeavors. Through their clothing, these labels empower indigenous communities and elevate their narratives, ensuring that their traditions and craftsmanship shine brightly in the Indian fashion landscape.
Kintem
Raised amidst the intricate yarns and rich fabrics of her mother's weaving business in Dimapur, Nagaland, Moala Longchar's upbringing ingrained Naga textiles deep within her consciousness. Despite spending nearly two decades away from home—first studying Mass Communication in Bengaluru, then pursuing a career in public relations in the national capital—it was during this time that Longchar realized the profoundness of her connection to these textiles. Inspired by the Ao Naga dialect, where "Kintem" translates to "communities," Longchar founded Kintem with a mission to reconnect with the weavers already collaborating with her mother. At the heart of Kintem lies the desire to redefine the perception of indigenous mekhala (wrap skirt), bridging the gap between tradition and modernity.
Boito
Boito is a labor of love fueled by Richa Maheshwari's deep-rooted passion to honor her heritage and spotlight the exquisite textiles and captivating tales of Odisha. Rooted in tradition, Odisha's native textiles are painstakingly crafted using age-old techniques passed down through generations. Each vibrant hue and intricate pattern woven into the fabric weaves a narrative of the communities' rich history, infusing their creations with a timeless allure. Boito seamlessly merges raw textile elements into contemporary high-fashion attire tailored for the urban dweller. In doing so, it not only breathes new life into these traditional fabrics but also preserves and exalts the unique patterns and motifs that define Odisha's cultural legacy.
Khumanthem
Embracing the rich ancient culture of the North-East, Khumanthem aims to immerse its customers in the captivating heritage of the region. At the heart of the brand lies a deep reverence for indigenous handloom and handicraft, serving as the cornerstone of its exquisite creations. Hailing from Imphal, Richana Khumanthem was immersed in a community steeped in Pagan traditions from a young age. Surrounded by captivating folktales, myths, and legends, Richana's upbringing left an indelible mark on her creative vision and design ethos. Drawing inspiration from the rich textile heritage of Northeast India, especially Manipur, Richana is on a mission to elevate these exquisite fabrics onto the global fashion stage.
Tega Collective
Tega Collective stands as a beacon of support for India's nomadic indigenous community of Lambanis, championing their unique craft in clothing and fashion. Founder Niharika Elety envisions her brand as a vehicle for justice, both for the people and the planet, by harnessing the rich heritage of Adivasi craft and knowledge. With a commitment to sustainability at its core, Tega Collective was launched by designer and entrepreneur Niharika Elety with a singular mission: to celebrate and preserve traditional Telugu handicraft techniques through contemporary fashion.
Otsü Clothing Co.
Otsü Clothing Co., founded by Asenla Jamir from Nagaland, weaves together culture, fashion, and sustainability with unwavering dedication. Drawing inspiration from the rich heritage of the 16 main tribes of Nagaland, each collection by Otsü is a testament to the diverse tapestry of Naga culture. Embracing the ethos of thriftiness and eco-consciousness, Asenla meticulously upcycles thrifted garments, infusing them with traditional Naga textiles to craft off-beat, truly unique pieces. By eschewing mass production and fast-fashion norms, Otsü Clothing Co. champions social and environmental responsibility, offering fashion-forward creations that resonate with mindful consumers.
Words Platform Desk
Date 04.03.2024
