CORD in Hyderabad

CORD, a homegrown fashion brand has opened its stand-alone store in Hyderabad. Tucked in the quiet lanes of Banjara Hills, the ambiance of the new flagship store is an eclectic mix of art deco styles with its antiques and lamps mixed with modern elements, just like the brand is known for mixing ancient know-how of traditional dressmaking and giving it a modern interpretation. The space is a reflection of the brand's inspiration and journey translated into the clothes and decor.

On the occasion, the co-founders Neha Singh and Pranav Guglani shared "Neha grew up in Hyderabad and finds her roots here and holds an emotional value for her. Pranav has found a home for himself in me (Neha) and my family too. The amount of well wishes and love from here is beyond. We have found our tribe in Hyderabad and have been waiting for the right time to mark our presence.”

Cord is a homegrown label founded in 2015 by Neha Singh and Pranav Guglani. The brand’s vision is to craft timeless, everyday statement pieces that seamlessly blend classic aesthetics with functionality and comfort. Drawing from the rich tapestry of Indian arts and crafts, the brand finds inspiration in art, travel, and culture. They take pride in reviving traditional techniques, giving life to the craftsmanship of human hands in every creation. Within the brand's workshop, a skilled team of craftsmen specializes in hand smocking, block printing, and screen printing. Their processes and choice of raw materials reflect the principles of conscious, deliberate fashion. A commitment to ethical sourcing is evident in the use of fine quality leather and all-natural fabrics.

Immersed in nostalgia and exuding an old-school charm, the pieces result from an extensive design process prioritizing both functionality and comfort. Each Cord creation stands as a unique individual, meant to encapsulate the wearer's stories and persona. "In our design approach, we strive to empathize with the consumer, placing great emphasis on functionality. Moreover, we believe that it's the intricate details that lend uniqueness to a product. Therefore, our design philosophy always incorporates those elements that make people recognize it as Cord!" assert founders Neha Singh and Pranav Guglani.