Designer Arpita Mehta who had a successful last decade in the fashion industry celebrated this milestone with the launch of a coffee table book that features some of the brands most celebrated muses such as Sonam Kapoor, Sonakshi Sinha, Ananya Pandey, Kiara Advani, Samantha Prabhu, Madhuri Dixit Nene, Tara Sutaria, Malaika Arora, Athiya Shetty and Vaani Kapoor.
The Mirror is a book of the many moods of fashion. It is a reflection of the moods spanning the decade long journey of fashion label, Arpita Mehta. However, it tells a story of fashion that many can resonate with — through a series of words, anecdotes, retrospectives, emotions, themes and beautiful imagery. The photos shot by an entourage of the most talented people in the industry offer a peek into the label's inimitable aesthetic, featuring iconic looks from campaign shoots, candid captures, in the making of, and moods in the form of endless inspiration. From the unseen to the most breathtaking, this visual compilation reveals the remarkable breadth of the designer’s work. Look closely though, and you will see references in the most subtle ways to everything that is Arpita Mehta, the person and the label. It is a tribute to the years gone by, but also a celebration of all that there is to look forward to in this trans-formative world of fashion.
This gorgeous reflective blush cased coffee table book has been brought to life just like any other Arpita Mehta masterpiece — with love, thoughtfulness and attention to detail that is apparent. It features beautiful collections, campaigns, people and superstars — all of which speak the language of moods that anyone who flips through the 250+ page book will feel the moment they deep dive into it. Each page is composed to inspire you — whoever you may be. What makes the coffee table book extra special, and even more a signature Arpita Mehta creation, is that it comes clad in a hand-embroidered mirror work jacket, custom made for this milestone creation, which can easily find its place in the fashion halls of fame.
Without a doubt, this iconic book will be the perfect finishing touch for any living room it finds its home in. It is a collectable that is designed to be easily devoured and treasured in a timeless fashion. Curated by the fashion designer herself, The Mirror has been written and edited by Kinjal Vora from The Writer’s Block and art directed and put together by Tarana Sheth Sabharwal.
Date 08-02-2021