"House of Glenfiddich proudly unveiled its partnership with the Aston Martin Formula One Team, uniting two iconic brands driven by a shared passion for precision, excellence, and innovation.
Inspired by heritage and fuelled by limitless possibility, this collaboration of two iconic brands embodies a shared ambition to set new benchmarks and capture the essence of craftsmanship and innovation.
Kartik Mohindra, Managing Director at William Grant & Sons India, commented, "The partnership between House of Glenfiddich and the Aston Martin Formula One™ Team represents a convergence of philosophies. Aston Martin Formula One™ Team continuously pushes boundaries to set new standards, and House of Glenfiddich embodies that same spirit of perfection and innovation.
Through this campaign, we celebrate this iconic partnership and bring alive the two brands. Two Time Formula One World Drivers’ Champion, Fernando Alonso, is featured in the brand film that will be leading our campaign in India. Driven by the passion, precision and quality of two iconic brands, we strongly believe the campaign reflects the same and will drive the same message with our consumers in India."
The partnership is brought to life through a captivating digital brand film featuring two-time Formula One World Drivers Champion Fernando Alonso, epitomizing precision, resilience, and mastery. As a part of the launch, the iconic partnership will come to life through impactful projections across two iconic buildings, one each in Gurugram & Mumbai. The campaign also goes live across Instagram, YouTube, and Connected TV, offering a glimpse into the shared ethos of these two legendary brands.
This collaboration celebrates the values that define both House of Glenfiddich and the Aston Martin Formula One Team: innovation, craft, and performance."
About House of Glenfiddich
House of Glenfiddich is a luxury lifestyle brand known for its handcrafted leather furniture and premium product range. It offers sculptural furniture, elegant travel accessories and more. The products are available across 8 offline stores nationwide and online through the website. Extending beyond products, the brand brought its philosophy to life through the Where Next? series on Hotstar, with Salim Merchant, Sushmita Sen, Zoya Akhtar and Vikas Khanna talking about their life and career journeys. The brand is all about refined craftsmanship, and timeless luxury.
About Aston Martin Formula One™ Team
With history dating back to 1913 and its founders Lionel Martin and Robert Bamford, Aston Martin has a storied history rooted in racing. Early success at the AstonHill Climb inspired a legacy of crafting high-performance luxury vehicles, which today includes the DB12, Vantage, Vanquish, DBX707, and the F1-inspired Aston Martin Valkyrie. The brand debuted in Grand Prix racing in 1922, claimed outright victory at Le Mans in 1959 and returned to Formula One in 2021 under Lawrence Stroll’s leadership.
The team has since made significant investments, notably opening the AMR Technology Campus in Silverstone in 2023, featuring sustainable design and a cutting-edge wind tunnel that became operational in 2025.
On-track, the driver line-up features the experienced Canadian Lance Stroll and double World Champion Fernando Alonso, supported by Test and Reserve Drivers Felipe Drugovich and Stoffel Vandoorne, along with Team Ambassador Pedro de la Rosa and Young Development Driver Jak Crawford.Aston Martin Aramco also races in the all-female F1® Academy series, with Swiss driver Tina Hausmann competing under the mentorship of the team’s F1® Academy Head of Racing and Driver Ambassador, Jessica Hawkins.
Off-track,Aston Martin Aramco continues to drive progress through its I / AM fan engagement platform, and Make A Mark ESG programme, driving sustainability, inclusion and community engagement. Partnerships with Racing Pride, Spinal Track, and the Aleto Foundation support inclusivity, accessibility, and leadership development.
Date 4-11-2025