To his long list of achievements, Divine is now an entrepreneur when he formally announced the launch of his new company, Gully Gang Entertainment.
Envisioned as an entity that will function as a record label, Gully Gang Records will manage and unearth exciting new talent; create live music IPs like Gully Fest; create 360-degree content for brands and acts, and sell exclusive merchandise.
'This has been a dream I’d never seen, though now I feel it’s expected of me and it’s a great time in music in India to start Gully Gang Entertainment," says Divine. 'We need all the support from the industry and are looking forward to scaling up the business by way of the right partnerships, and by keeping the artist and the music at the core of it. I’m nervous to be honest! Though, the excitement of the things to come, and getting in the studio with all the young producers and rappers is a rush!' an excited Vivian adds.
The first release on Gully Gang Records will be the much-awaited Divine’s debut album, expected to drop sometime in March 2019.
In a nutshell, Gully Gang Entertainment will function as a record label, Gully Gang Records and manage emerging and exciting talent in desi hip-hop, including rappers, producers and DJs. They also ave plans to create and run live events like Gully Fest – which was launched and showcased in Mumbai last year and will travelled to three other cities in India in 201. Basically produce content that offers a 360-degree package to artists and brands through strategic and relevant partnerships
To his long list of achievements, Divine is now an entrepreneur when he formally announced the launch of his new company, Gully Gang Entertainment.
Envisioned as an entity that will function as a record label, Gully Gang Records will manage and unearth exciting new talent; create live music IPs like Gully Fest; create 360-degree content for brands and acts, and sell exclusive merchandise.
“This has been a dream I’d never seen, though now I feel it’s expected of me and it’s a great time in music in India to start Gully Gang Entertainment," says Divine. "We need all the support from the industry and are looking forward to scaling up the business by way of the right partnerships, and by keeping the artist and the music at the core of it. I’m nervous to be honest! Though, the excitement of the things to come, and getting in the studio with all the young producers and rappers is a rush!” an excited Vivian adds.
The first release on Gully Gang Records will be the much-awaited Divine’s debut album, expected to drop sometime in March 2019.
In a nutshell, Gully Gang Entertainment will function as a record label, Gully Gang Records and manage emerging and exciting talent in desi hip-hop, including rappers, producers and DJs. They also ave plans to create and run live events like Gully Fest – which was launched and showcased in Mumbai last year and will travelled to three other cities in India in 201. Basically produce content that offers a 360-degree package to artists and brands through strategic and relevant partnerships
'I’m surrounding myself with the right people I’ve met along the way and moving forward to the next phase of life with them,” says Divine.
'This has been a dream I’d never seen, though now I feel it’s expected of me and it’s a great time in music in India to start Gully Gang Entertainment. We need all the support from the industry and are looking forward to scaling up the business by way of the right partnerships, and by keeping the artist and the music at the core of it. I’m nervous to be honest! Though, the excitement of the things to come, and getting in the studio with all the young producers and rappers is a rush!.'
Gully Gang Entertainment marks the next phase of his career, where not only will be his company’s biggest and most bankable artist, but will also play a crucial and active role in unearthing raw, exciting talent. Divne himself will now be managed by Gully Gang Entertainment.
With hip-hop’s popularity and awareness at an all-time high – partly due to the upcoming Bollywood film, Gully Boy – live music events that showcase street culture in India is a priority for GG Entertainment.
Its’ flagship event Gully Fest – launched in September 2018 – will feature the biggest and upcoming stars of desi hip-hop, professional MCs and DJs, beatboxers, b-boys alongside producers and beatmakers that have helped give Indian hip-hop its own sound. After the amazing response it received in Mumbai last year, Gully Fest will soon travel to other Indian cities.