LOVEBIRDS with its SS25 menswear is talking revelation. Drawing from the liminal- the spaces between masculine and feminine, function and feeling, softness and structure. An uncovering of something that has always existed quietly between the seams. For over a decade, co-founders Amrita Khanna and Gursi Singh have explored the interplay of gender, shape, and sentiment through their womenswear—borrowing from masculine codes, reinterpreting uniforms, and embedding softness into structure. With its menswear offering, the philosophy takes on a new dimension: considered and deeply intimate.
The collection speaks in subtle gestures. A large part of this collection draws inspiration from the brand’s womenswear archives, fabrics set the rhythm: garment-washed cottons & denims, handwoven linens, cotton-silk blends, and tactile bouclé bring movement and texture. Shirts are gently oversized — not to dominate, but to move with the body. Ribstops hold structure. Denims are reimagined through unexpected treatments, challenging their own legacy. These materials don’t just contrast — they are perspectives and they converse, creating pieces that feel lived-in and distinctly personal.
There’s a clear lineage here—not just from past collections, but from a broader cultural canon. The gentleness of David Bowie’s aesthetic defiance. The poetic masculinity of Rainer Maria Rilke, who wrote, 'Beauty is nothing but the beginning of terror.' LOVEBIRDS channels this tension between the rational and the romantic, the utilitarian and the emotive.
This is not about performing gender—it is about living it. In a world increasingly hungry for authenticity, LOVEBIRDS menswear offers a quiet radicalism: garments that are unafraid to feel.
And perhaps that is the new masculinity:
Not louder, not harder—just truer.
Date 13.05.2025
