One of India’s finest lifestyle clubs, The Quorum, has now launched its second club in Mumbai. Conceptualized with a global sensibility by Vivek Narain (Founder and CEO) and Sonya Jehan (Co-Founder and Creative Director), the launch is perfectly timed to address the question on the mind of many — what does the future of office-going, socialising, and events look like, in the new normal? “A private club like The Quorum has been designed as the ‘quintessential third space’ — a home away from home, a place of work away from the office. In a time of continuing uncertainty, The Quorum has a unique social contract with its members, providing a predictable and safer space, be it for business or for leisure,” tells us Vivek Narain.
Located in Lower Parel’s One World Center, The Quorum in Mumbai aims to introduce and further extend its unique blend of hospitality and philosophy of being community-led, content-driven, design-focused and experiential. It also marks the start of The Quorum’s expansion plans in the country, creating for now, a dual city network for the club, as it becomes the first homegrown private members club brand in India. With the launch of Mumbai, Gurgaon members will now have a base in the maximum city, and vice versa, for Mumbai members traveling to the NCR. This reach further extends to the rest of the world, with members of The Quorum having access to over 50 of the most sought-after private members’ clubs across 27 countries around the world.
The Quorum in Mumbai will put its members at the center of a unique and curated experience, which includes world-class events that piece together unparalleled thought leadership with a programming calendar across the spectrum of art, fashion, literature, tech, business, current affairs and much more; an ever-evolving Food and Beverage program led by Sonya Jehan and Chef Pranay Kumar Singh, with Chef Johnny Meitei joining the team as Head Chef in Mumbai; CafeĢ Reed, which is open to all, will be launching later in August; a robust and engaging art program with Artery India, an art intelligence and asset advisory firm, which is responsible for the carefully-curated investment grade artwork that will be on display and available for purchase around The Quorum, and will contribute to events across the world of art; and a unique and differentiated option to host both corporate events and social soirees across the club’s transformative event spaces, which will be available for private hire.
Specific to Mumbai, The Quorum has also introduced The Business Quarter (TBQ), co-located to the club facilities. Designed to inspire creativity, TBQ is a premium co-working space, tailor-made for individuals and organisations. Conclusively, Vivek Narain adds, “the relevance of private members clubs has never been greater as people come back to socialize and interact in safer sanctuaries. People are craving a sense of familiarity and belonging, as well as more control over the experiences they’re having, all of which private members’ clubs such as ours offer. At a time when the hospitality industry is still reeling from the impact of the pandemic, we’ve managed to expand our business with a focus on offering a high-quality experience to our patrons.”
This article is an all exclusive from our August EZ. To read more such articles follow the link here.
Date 08-09-2021