Homegrown Jewellery Brands

India’s rich jewelry legacy is evolving in the hands of innovative homegrown brands. Today’s style-savvy connoisseurs seek pieces that honour tradition yet feel strikingly modern. In this list, we highlight five Indian jewellery brands that epitomize elegance with a culturally rooted soul. Each label below embodies a unique design ethos, catering to audiences who appreciate craftsmanship as much as they appreciate flair.

Netinetistudio
Taking its name from the Sanskrit phrase meaning 'not this, not that,' Neti Neti Studio lives by a creed of limitless exploration. Founded by Sonika Bansal in New Delhi, the brand believes jewelry should transcend conventional definitions – each piece a personal extension of the self. Bansal’s creative journey began with a desire to escape predictable narratives and embrace authenticity. This philosophy is woven into the very name, which hints at an refusal to be boxed in. Neti Neti’s ethos champions individuality and self-expression beyond norms, encouraging wearers to find their own meaning in each creation.

NO.NA.MÉ
Bold, futuristic, yet rooted in a spirit of freedom, NO.NA.MÉ (pronounced 'no name') stands for a refusal to be labelled; literally and philosophically. Launched in 2020 by Smruti Mathisekaran (later joined by partner designer Gehna Doshi), this Mumbai-based label is an award-winning, gender-neutral accessories brand. Mathisekaran’s background as a civil engineer and product designer informs her avant-garde approach, bringing an architectural precision to jewellery-making. Dissatisfied with mainstream norms, she envisioned adornments that speak to individuality and fluid style, beyond the binaries of gender or tradition. The very moniker 'No Name Makings' hints at anonymity and universality, a brand manifesto of creating without preconceived labels. 

Ayesha Sureya 
Bridging realms seen and unseen, Ayesha Sureya’s jewellery practice blurs the line between adornment, art, and autobiography. Ayesha, a London-trained jewellery artist of Indian descent, approaches design as a personal act of myth-making. Her work is a reflection on diasporic identity, 'evoking the mythology and cultural intricacies of being Brown and British'. Drawing on her experiences straddling cultures, she fuses traditional South Asian symbols with contemporary form, creating pieces that engage the wearer on a deeply personal level. In Ayesha’s world, jewellery is an idea, a narrative, sometimes even a provocation. She often incorporates familiar domestic objects and historical references into her creations, reimagining their meaning.

The Yamin Collective
YAMIN is a jewellery brand born from legacy and driven by purpose; a heartfelt tribute that transforms personal history into a platform for empowerment. Co-founded by siblings Huma and Vikram Hazarika, The Yamin Collective is named in honour of their late mother, Yamin Hazarika, a pioneering Indian police officer and women’s rights champion. This intimate backstory infuses the brand with a profound ethos: YAMIN isn’t just about crafting beautiful pieces; it’s about carrying forward values of strength, justice, and compassion. The very name 'Yamin' means 'towards the right in Urdu and Hebrew, symbolizing a commitment to stand on the right side of history. 

Foundree
Foundree is where technology meets tradition in the world of jewellery, forging a bold new design language for the 21st century. Founded by designer Sri Gupta, this avant-garde label from Mumbai takes a thoroughly experimental approach: every piece is conceptualized as a confluence of cutting-edge fabrication and sustainable craft. Foundree’s very DNA is defined by being fresh, gender-neutral, handmade, and entirely 3D-printed. It’s a love child of years of material research and creative play, aiming to prove that modern jewellery can be both futuristic and gentle to the planet. At the heart of Foundree’s philosophy are two driving forces: Technology and Sustainability. 

Words Harita Odedra 
Date 24-07-2025