A long time before advertising became content, Piyush Pandey gave life to stories that continue to live in our hearts. He was the voice of Indian adversiting, and brought soul to Indian creativity. In his rememberance, we are revisiting an interview with him from our Sept-Oct 2010 Issue.
Your very first ad in a creative capacity it was Chal Mere Luna.
The most memorable campaign I have a very long memory so there are many I can remember but I will name the ones that are most recognized by people – Cadbury Dairy Milk, Fevicol, Vodaphone, Asian Paints, National Literacy Mission and the list goes on, though it's not my rating, but it’s what’s most recognized!
An all time favourite tag line I am not a great believer in tag lines but something that you remember 23 years later is Chal Mere Luna.
People that have most influenced you Vivian Richards, my cook called Gosto, my mother, and I would say a whole lot of common men in India.
Ad legends that have inspired you David Ogilvy and Suresh Malik.
Best ad campaign in 2010 so far The new Maruti Corporate Ad that talks about mileage.
The trends that you have seen in the ad world in the last decade The biggest trend that I have seen is that they are accepting an Indianization of advertising and they understand that it actually works. So, instead of just a few of us believers from a long time ago, today we see a lot of youngsters are practicing it and doing it well.
What are you reading, listening and watching Reading nothing in particular, listening to all kinds of music but I am still hungover from Shakira's Waka Waka after going for the World Cup Final. And I am watching cricket and channels the likes of National Geographic, Animal Planet and History Channel.
In the pipeline Gujrat Tourism.
The next big thing in the ad world I think it will be the digital explosion if it happens.
What is the one thing people do wrong when creating an ad/tag line That they write for themselves and not for the people.
Is there a myth that is connected to the ad world The myth connected to the ad world is that it’s the most glamorous place.
What is O&M’S USP Everyone will claim it – but we try and reflect creativity in everything we do.
The power of advertising is to create preference!
Date 26-10-2025