Another Love is a considered extension of Lovebirds, created for the in-between moments of modern life by Amrita Khanna and Gursi Singh. Where Lovebirds has long been known for expressive, occasion-driven design rooted in craft, Another Love turns that sensibility inward, towards the everyday. It begins with a simple question ‘What can a person wear that is utilitarian without becoming boring?’ At its core, Another Love imagines clothing that makes getting dressed feel less like a decision and more like a natural part of moving through the day. Below they talk about the label’s essentials, fabric, colours and what lies ahead.
The Life You Are Designing For
‘For us it is the phrase “Friday evening and the Monday morning”. We are creating clothes that move effortlessly with the different rhythms of everyday life. We don’t necessarily see a distinction between what you wear for work, leisure or an evening out. The idea is to build a wardrobe that is adaptable, comfortable and intuitive, where pieces can transition across occasions without requiring too much thought. Ultimately, we want dressing to feel effortless.
Another Love is a conscious exercise in stripping things back to what truly matters. We focused on the fundamentals of a garment - its cut, proportion, construction and functionality. Every detail, whether it’s a pocket, seam or fastening, has a purpose. Rather than adding more, we wanted to understand how much could be achieved through considered design and simplicity. It’s a return to the original spirit of Lovebirds, where thoughtful, easy dressing has always been central to what we do.’
Another Love Attitude
‘We are drawn to fabrics that have a natural ease and become better with everyday use. Cotton, denim and stripes have an inherent familiarity to them; they are functional, versatile and timeless without feeling ordinary. We wanted materials that allow the clothes to feel lived-in rather than precious and that can be worn and interpreted in different ways over time.
We approach colour and pattern as an extension of the garment rather than something that exists purely for visual impact. There is a certain restraint in the collection but that doesn’t mean it lacks expression. We are interested in colours and patterns that feel instinctive and easy to live with, rather than being tied to a particular season. The idea is to create pieces that remain relevant beyond.
For us, it’s less about one particular garment and more about elements such as our slit pockets. They appear to be a subtle design detail but they’re intentionally placed for everyday utility, allowing easy access while preserving the clean silhouette. That’s the balance we always strive for function without compromising design.’
What Lies Ahead
‘With this collection we wanted to challenge the assumption that basics have to be simple or uninteresting. We believe everyday clothing requires just as much thought and design consideration as more expressive pieces. The challenge was to create essentials that have character through their construction, proportions and detailing, without relying on unnecessary embellishment. A well-designed basic can become the most important piece in someone's wardrobe.
We see Another Love evolving into a functional wardrobe system - a considered collection of everyday essentials that people return to instinctively. It is an extension of the Lovebirds universe. At its heart, it comes back to a question we have always asked ourselves as a brand: Does this simplify the math of getting dressed? If we can continue answering that through every collection, we think Another Love will find its own place in people’s lives.’
Words Shruti Verma
Date 13.11.2026