péro fall-winter 2021 menswear is a mix of garments made using tartans and patchwork of textiles from péro archives. The neon colors are perfect to offset the otherwise dark winter wardrobe. Perfect travel companions, the parka, the tartan shirt sets and overcoats for men who are constantly on the move are shot against a backdrop of old Delhi streets and markets. An occasional rag doll peeping out from pockets reminds us of the spirit of being on the road collecting objects and memories of people and places. péro has been making a menswear collection since the inception of the brand in 2009. With the aim to expand internationally, each collection is also showcased at the Pitti Uomo trade show every year.
The label has collaborated with Richard Gomes, a Delhi based illustrator to illustrate 10 rag dolls using his imagination and memories of all the textiles he has come across since the time he was introduced to the brand. With the help of the skilled craftspeople péro rendered these illustrations with needle and thread and beads and fabrics.
About the Label
‘péro’ means ‘to wear’ in Marwari, the local language of Rajasthan. péro interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. The Indian-ness of péro rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are at once unique. The resulting garment evokes some sense of culture from where it originates. This culture communicates internationally in a way that the wearer looks equally at ease in the streets of Paris or London, as she does here, in India. The look is not about an age group or season, it is about a mindset, a willingness to incorporate the effortless style of the locals.
The label is launched by Aneeth Arora, a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology. She calls herself a ‘textile and dress maker’ and what fascinates and inspires her most is the clothing and dressing styles of the local people, which makes them so effortlessly stylish and trendy, therefore making them real trend-setters of our time.
Date 03-09-2021
Photography Abhishek Khedekar @tendercoconut_
Collection is shot In collaboration with @nikhildx @featartists @flyingbootsproduction
