Zegna Winter 2022

Zegna Winter 2022

Moving forward on a path of its own has set Zegna apart since 1910. The road ahead is so steeped in the brand’s ethos and actions that it has turned into the graphic signifier for Zegna’s newly rebranded visual identity: our road. Our road unwinds through an all-encompassing mindset: one that, in the vision of Artistic Director Alessandro Sartori, coalesces into a precise idea of the masculine wardrobe, contextualized in the here and now. The sartorial re-set, initiated one year ago, is finally settling into an organic language: a repertoire of new shapes and new functions merging aesthetics, ethics and performance. A vocabulary, after all, is a living organism: a veritable path, unfolding and turning, consolidating and growing as times move.

Zegna Winter 2022

The collection gently yet firmly assesses what a contemporary style should look and feel like: functional and individual, comfortable yet not conformist, heralding an evolved idea of formality that seamlessly switches from the great outdoors to life indoors. The collection is presented in the form of a film that constantly flips the viewpoint, juxtaposing great outdoors scenarios with abstract, almost mental interiors, pineal shots and close-up details. Following an ideal road, the camera moves and swifts around, involving the viewers in an all-surrounding visual and emotional experience that culminates in a celebration of human bonding, featuring an exclusive performance of the French choreographer Sadeck Waff which, through the Zegna signifier, symbolizes our craftmanship and the 160 hands that manufactured the collection. The path of innovation and evolution is affirmed as the only one worth taking. For Zegna, that’s the road: our road, Made in Italy.

Date 19-01-2022

Zegna Winter 2022

Zegna Winter 2022

Zegna Winter 2022