Indian Labels Experimenting With Form

What makes a piece of clothing interesting? Within the context of India, textile heritage and careful craftsmanship is always at the forefront, but a growing number of labels are also pushing the conversation towards more of an experimental direction. Utilising exaggerated silhouettes, memorable forms, innovative fabric and sculptural tailoring, they venture beyond the bounds of convention. The rules of gender, proportion and wearability are blurred, resulting in designs that are bold, distinct, and statements in and of themselves. Explore the list of labels creating structural, inventive garments.
 
Anam Husain
Anam Husain’s work is rooted in memory, movement, and material. Launched after years of reflection, the label emerges from a childhood steeped in stories of magic and travelling. Cut Putly, her latest collection, treats garments as sculptural, almost architectural forms, comprising bold, geometric silhouettes that are one-of-a-kind art objects with a conscience. Read our interview with her in our latest Bookazine, on stands now. You can also grab a copy here.
 
Shriya Myneni
Shriya Myneni, a graduate of Parsons School of Design, makes garments do not sit still on the body and feel as if they are shifting with the wearer, with silhouettes that morph and unravel on the body. Her designs feature heavy leather, faux fur, exposed lacing, exaggerated volume, and experimental draping that make each piece look as though it is being held together, pulled apart, and rebuilt, all at once. Read our interview with her in the June EZ, here.

Devanshi Jain
Devansi Jain is an evolving label that treats the body as a site of display and extension, framing and distorting it through form. The garments are contoured or architectural in build, holding the body in precise, deliberate ways. Accessories are often fluid and organic in form, wrapping and pooling around the body in unexpected, interesting ways. Concept drives everything here, with material and process in service of the idea. Read our interview with Devanshi here.
 
HARRI
Founded by designer Harikrishnan, HARRI is a label that transforms the human body into a site of experimentation. Drawing from his fascination with anatomy, bodybuilding, and perception, the designer creates instantly recognisable garments that challenge conventional ideas of form and proportion. Best known for his inflatable latex trousers, Harikrishnan's work balances conceptual rigour with visual impact. Read our conversation with him here.

Rishta
How do you bring in an experimental element to elevated wear? Arjun Saluja of Rishta certainly has the answer. Understated sophistication while also approaching clothing through an architectural lens is what the label offers. Check out our latest Bookazine, featuring a fashion story directed by Arjun, with avant-garde creations right at the forefront. Grab a copy here.
 
Bloni
Translating the ambiguous into the tangible, Akshat Bansal’s Bloni combines monochromatic palettes with unexpected textures and techniques. Diaphanous layers, ribbed mesh, tie-dye, and crochet come together with sharp, androgynous silhouettes, while Indian textiles meet Western construction. 

Button Masala
Founded by Anuj Sharma, Button Masala is a no-cut, no-stitch design system that transforms buttons and rubber bands into a method of construction. Built around the idea of zero wastage and adaptability, the technique allows fabric to be shaped, joined, and reconfigured without sewing. The result are constructions that simply don’t adhere to the rules of regular clothing, and instead feel and look like art.
 
Subculture
As India’s first homegrown fetish fashion and kink lifestyle brand, there’s really nobody doing it like Subculture. Every gender, body and identity is respected and all the crafts and materials they use are ethically sourced. The silhouettes are fun and funky, and each of their creations challenges ideas of sexuality and self-expression.

Words Platform Desk
Date 16.6.2026
Photography Anam Husain by Jacky Nayak, Rishta by Arjun Saluja by Akhtar Hossain, Shriya Myneni by Zai