Must-Have Fashion Labels for Your Summer Wardrobe

Dive into summer fashion with these must-have labels that will keep you looking stylish and feeling cool all season long. From flowy dresses to trendy styles, these brands have everything you need to create the perfect summer wardrobe. Whether you're hitting the beach, exploring the city, or lounging by the pool, these fashion-forward labels will ensure you're dressed to impress wherever you go.

Rafu'd
Rafu'd draws its inspiration from the Urdu word "rafu," meaning mending or patching a garment. This aptly reflects the brand's ethos of handwork, texture, and bridging the gap between traditional narrative textiles and modern fashion. Rafu'd's mission is to showcase India's rich narrative textiles in contemporary and quirky designs. Each piece tells a story steeped in folklore, making it not just clothing, but a wearable piece of art.

House Of Soi
House Of Soi, founded by sisters Archana and Sarika, emerged from a vision to democratize fashion by making it accessible and affordable in the digital era. Their mission is to offer new-age millennial clothing to high-street fashion consumers at budget-friendly prices, addressing the challenges of traditional retail. The brand's distinctive style is characterized by statement prints infused with a contemporary bohemian flair. From bold patterns to luxurious fabrics and flattering silhouettes, House Of Soi's collections embody their passion for vibrant designs and accessible fashion.

Prxkhxr
Helmed by textile design graduate Prakhar Chauhan from NIFT Delhi, Prxkhxr celebrates vibrant prints and bold colors. With a keen eye for detail, Prakhar designs each garment from scratch, crafting original sketches and printed patterns. The collection features an eclectic mix of animals, flowers, skulls, and abstract motifs, infused with elements of scribble art and trippy patterns. Designed to make a statement, Prakhar's creations are unisex, promising to turn heads with their unique aesthetic.

Doodlage
Doodlage epitomizes the fusion of sustainability and high street fashion, offering exclusive yet eco-friendly clothing. Their mission is to seamlessly blend innovative designs with sustainable clothing techniques, redefining fashion as both chic and environmentally conscious. Specializing in redesigning, reconstructing, and recycling high-quality second-hand clothing and industrial waste, 'doodlage' ensures that each product possesses its own distinct identity. From unique cuts to fabric and color choices, the brand redefines the concept of individuality in fashion, promoting a more conscious approach to personal style.

The Jodi Life
Fashion stylists turned entrepreneurs and designers, Karuna Laungani and Gauri Verma, met while working at Elle, bonding instantly over their shared passion for craft. When they embarked on their journey to start a brand together, they named it Jodi, inspired by the Hindi word for pair. The brand's logo, a winking eye, reflects their lighthearted approach to life and their love for playful combinations - be it print and color, craft and high street, or the fusion of Indian and global influences.

Essgee
Realizing her passion for bohemian fashion, Sagrika Grover observed that resort wear was often labeled as casual attire in the market. Determined to challenge this misconception, Sagrika embarked on an experimental journey with luxurious fabrics like linen, silk, and cotton, ultimately creating a clothing line that defied conventional norms. In the midst of the bohemian trend sweeping the millennial generation, Essgee emerged as a brand dedicated to redefining luxury bohemian aesthetics. Whether elevating everyday attire or adding an exclusive flair to resort wear, Essgee caters to patrons seeking distinctive and sophisticated fashion choices.


Words Platform Desk
Date 03.04.2024