Primal Gray is a modern high-fashion brand conceptualised in New Delhi, India. Offering a blend of relaxed and formal ready-to-wear styles in a range of clean silhouettes, we provide fashion that endures. Seasonless and trendless, Primal Gray pieces are thoughtfully designed to adapt along with you and your style, integrating seamlessly into your everyday wardrobe. At Primal Gray, they are detail-focused, placing particular emphasis on simple, high-quality tailoring and ethically responsible production practices. They carefully handpick each of the premium fabrics in order to minimise resource intensity, carbon footprint, and harmful potential to human and environmental health and wellbeing.
Certified by globally recognized sustainable textile and harmful substance reduction standards wherever possible, Primal Gray fabrics are also dyed using transparent low-carbon processes that minimise toxic chemical discharges. The in-house manufacturing happens locally in New Delhi, maintaining ethically responsible and compliant working conditions and wages. The packaging is selected mindfully to minimise polluting plastic waste, and delivery and fulfilment is conducted efficiently through better vendors to optimise the speed and cost of delivery and return, reducing our overall carbon footprint.
Certified by globally recognized sustainable textile and harmful substance reduction standards wherever possible, Primal Gray fabrics are also dyed using transparent low-carbon processes that minimise toxic chemical discharges. The in-house manufacturing happens locally in New Delhi, maintaining ethically responsible and compliant working conditions and wages. The packaging is selected mindfully to minimise polluting plastic waste, and delivery and fulfilment is conducted efficiently through better vendors to optimise the speed and cost of delivery and return, reducing our overall carbon footprint.
A New Beginning
The aim of the first collection was to create clothing that would seamlessly integrate from office to post work activities. The 9 am to 9 pm aesthetic allows the garment to serve two purposes, you can wear it to work, & client meetings looking formal and confident but it can also easily transition into a cool & edgy post work look for drinks with friends. A marriage of casual and formal, the collection tries to integrate comfort with style and class. The casual core approach with a keen eye towards details makes our clothing a staple in your wardrobe but also uniquely interesting to the wearer and observer.
Date 16-01-2023
The aim of the first collection was to create clothing that would seamlessly integrate from office to post work activities. The 9 am to 9 pm aesthetic allows the garment to serve two purposes, you can wear it to work, & client meetings looking formal and confident but it can also easily transition into a cool & edgy post work look for drinks with friends. A marriage of casual and formal, the collection tries to integrate comfort with style and class. The casual core approach with a keen eye towards details makes our clothing a staple in your wardrobe but also uniquely interesting to the wearer and observer.
Date 16-01-2023