The new drop explores the label's constant love affair with adventure and an endless summer. Filled with colour and textures, this edit is an ode to the bright days ahead of us as the world moves towards a more optimistic future. This collection is a mix of customer favourites in statement prints and vintage drama, but also some new feminine silhouettes.
Whether your mind is already wandering off to a place far away or dreaming of your next vacation, this collection has something for everyone. In line with their ongoing commitment to the planet - all the pieces are crafted from natural fibres. Utilising organic cotton, viscose, linen, lyocell, which are low impact on the planet. They only use Azo free dyes that are low impact and do not contain carcinogenic compounds. They also use digital printing technology, with GOTS certified inks. This process consumes 70% less water and reduces the impact on air pollution by 60%.
Powered by Relove Tech
The store is powered by Relove, the technology company that ensures smooth resale between the buyers and the sellers of Summer Somewhere. First of its kind in India, Relove is a technology product that enables brands to host a peer to peer resale marketplace on their websites. Relove allows them to build a novel business model that will keep their clothes in circulation and hold resale value like a car does, year after year.
Relove is simply a technology that lets a fashion brand’s customers resell their clothing through the brand’s website. “Technology has the power to change the way we have structured business models in the past because a lot more is possible now, by building circular technologies that are user-friendly we hope to change the way the world works”, explains Prateek, co-founder of Relove.
Date 07-03-2022