Established by designer Maiko Kurogouchi, the Mame Kurogouchi fashion brand has drawn recognition worldwide for timeless designs and the use of innovative materials. This fourth collaboration line offers exceptional skin comfort from new materials created with leading-edge technologies, and exquisitely designed details. The new expression of LifeWear offers an unhindered and beautiful everyday life that frees the mind and body of every woman.
New material to wear with sensitive winter skin
The new HEATTECH wool blend material developed from yarn especially for this collection provides a warm feel in a thinness suitable for layering. It features crew neck and turtleneck T-shirts*1 with curved bottom edges, as well as leggings*1 to complete the outfit setup. A newly launched silk blend HEATTECH provides an even smoother feel against the skin, used in the sleeveless tops*2 and bra T-shirts*2 that directly contact the skin to add comfort to winter outfits.
New lustrous and beautiful Body Shaper Shorts
Newly added to the line, Body Shaper Shorts gently sculpt the body with soft comfort. The sheer material in a refined luster draws the eye, while variations in the fabric for the thigh, rear, stomach, and other body parts deliver exceptional comfort and a pleasant fit. The elegant and expanded line of items include bustiers and shorts in soft 3D souffle yarn, as well as refined see-through HEATTECH tights and socks, offered in seasonal colors of deep khaki.
*1 T-shirts and leggings: 51% acrylic, 32% polyester, 13% wool, 4% elastane
*2 Sleeveless tops and bra T-shirts: 35% modal, 33% acrylic, 22% viscose rayon, 6% elastane, 4% silk
New material to wear with sensitive winter skin
The new HEATTECH wool blend material developed from yarn especially for this collection provides a warm feel in a thinness suitable for layering. It features crew neck and turtleneck T-shirts*1 with curved bottom edges, as well as leggings*1 to complete the outfit setup. A newly launched silk blend HEATTECH provides an even smoother feel against the skin, used in the sleeveless tops*2 and bra T-shirts*2 that directly contact the skin to add comfort to winter outfits.
New lustrous and beautiful Body Shaper Shorts
Newly added to the line, Body Shaper Shorts gently sculpt the body with soft comfort. The sheer material in a refined luster draws the eye, while variations in the fabric for the thigh, rear, stomach, and other body parts deliver exceptional comfort and a pleasant fit. The elegant and expanded line of items include bustiers and shorts in soft 3D souffle yarn, as well as refined see-through HEATTECH tights and socks, offered in seasonal colors of deep khaki.
*1 T-shirts and leggings: 51% acrylic, 32% polyester, 13% wool, 4% elastane
*2 Sleeveless tops and bra T-shirts: 35% modal, 33% acrylic, 22% viscose rayon, 6% elastane, 4% silk
About the Designer
Maiko Kurogouchi is the designer of Mame Kurogouchi, a womenswear brand gaining worldwide recognition for the use of innovative materials, ingeniously constructed details incorporating traditional techniques, and curved lines that accentuate a woman's beauty. The Mame Kurogouchi brand she established in 2010 continues to produce clothing that gently enriches the everyday, individual moments in which modern women live. Her commitment to creating clothing with details that allow women to live unrestricted, vibrant lives has captured the hearts of people around the world.
Date 10-11-2022
Maiko Kurogouchi is the designer of Mame Kurogouchi, a womenswear brand gaining worldwide recognition for the use of innovative materials, ingeniously constructed details incorporating traditional techniques, and curved lines that accentuate a woman's beauty. The Mame Kurogouchi brand she established in 2010 continues to produce clothing that gently enriches the everyday, individual moments in which modern women live. Her commitment to creating clothing with details that allow women to live unrestricted, vibrant lives has captured the hearts of people around the world.
Date 10-11-2022
