A contemporary design language. A blend of rustic bohemia. An elegant touch of Indian heritage. Sangeeta boochra’s new collaboration with the vintage yet minimalistic label Payal Singhal, ‘Zaiwar’–everyday jewellery that embraces your traditions with a modern perspective. The collection caters to the all-encompassing taste of the present-day woman and through their like-minded philosophies of versatility and modernity in a traditional backdrop. The collection of the 50-piece capsule line-up has beautifully designed and handcrafted silver necklaces, chokers, rings, earrings, pendants and much more to suit your everyday aesthetics.
About Sangeeta Boochra:
Sangeeta Boochra is a veteran designer and the daughter-in-law of Seth Kistoor Chand Boochra who was known as the 'Silver King of India' crafts designs that embody grace and aim for perfection. Her designs inspire those who appreciate style, design and uncompromising quality. From statement necklaces to showstopper earrings and stunning bracelets, each piece reflects the intricate craftsmanship of temples down South, with a multitude of cultural motifs synonymous with the tribal rhythm of the Bodos of Assam, the feisty Bhils of Gujarat and Rajasthan, the vibrant Bhutias of Sikkim, the fascinating Gaddis of Himachal Pradesh—breathing life into the craftsmanship of the Sangeeta Boochra line founded in 1994. She uses gemstones such as Ruby, Sapphire, Emerald, Aquamarine, Turquoise and many more to give the royal look to her jewellery pieces. Her pieces depict the culture of our country and are adored by A-listed Hollywood and Bollywood celebrities. One can always call it a modern renaissance in the art of fashioning ancient jewellery.
Date 25-05-2022
About Sangeeta Boochra:
Sangeeta Boochra is a veteran designer and the daughter-in-law of Seth Kistoor Chand Boochra who was known as the 'Silver King of India' crafts designs that embody grace and aim for perfection. Her designs inspire those who appreciate style, design and uncompromising quality. From statement necklaces to showstopper earrings and stunning bracelets, each piece reflects the intricate craftsmanship of temples down South, with a multitude of cultural motifs synonymous with the tribal rhythm of the Bodos of Assam, the feisty Bhils of Gujarat and Rajasthan, the vibrant Bhutias of Sikkim, the fascinating Gaddis of Himachal Pradesh—breathing life into the craftsmanship of the Sangeeta Boochra line founded in 1994. She uses gemstones such as Ruby, Sapphire, Emerald, Aquamarine, Turquoise and many more to give the royal look to her jewellery pieces. Her pieces depict the culture of our country and are adored by A-listed Hollywood and Bollywood celebrities. One can always call it a modern renaissance in the art of fashioning ancient jewellery.
Date 25-05-2022
